The New York Times has an ironic picture of Chinese youth marching in a Beijing parade celebrating the 60th anniversary of the founding of the People's Republic of China. See "China's Next Stage: Spreading the Wealth".
Are they wearing traditional Chinese festive dress? No. Are they wearing unisex Mao jackets and caps? No. They are wearing unisex jeans and T-shirts. The T-shirts say in big letters/symbols, "I (heart) China".
The U.S. may be losing the economic "war" but it certainly is winning the cultural "war" as American popular culture reaches into more and more places in the world.