Wednesday, November 25, 2009

A computer screen is not a piece of paper

Many companies and organizations are making their documents available online. This can save many costs, including postage, paper, and printing. Unfortunately, they provide to their computer readers exactly the same format as they would in print. In fact, they often use the PDF files that go to the printer. Sorry, but my computer screen is not 11 inches high. And it is very difficult to read two columns meant to be on an 8.5x11 page.

I just found it impossible to read one document concerning Medicare supplemental insurance. The tables for comparison were spread across facing pages, that is a 17x11 document. The PDF file had the facing pages one under the other. I gave up trying to read it; we asked for the printed booklet.

Please, all of you information providers, please redesign your printed documents to be easily readable on computer screens. Have the information flow on seven to eight-inch high pages. Have all the information that belongs in a block on the same page, not at the end of one and the top of the next. Hire some good designers who understand these things.

If you do, you may find you have even less demand for the paper copies of your documents.