The usual suspects are attacking somebody who makes a good-hearted effort to help others.
See “For Helping Immigrants, Chobani’s Founder Draws Threats”, David Gelles, New York Times, 2016-10-31,
http://www.nytimes.com/2016/11/01/business/for-helping-immigrants-chobanis-founder-draws-threats.html?comments#permid=20314776:20316147
My comment to a reader’s comment about buying more Chobani yogurt follows:
Me too! I stopped eating Chobani yogurt, the best yogurt I've ever had, in a diet experiment. The experiment failed, and I've had a few servings of Chobani since. Maybe I'll eat put Chobani on my oatmeal and granola instead of almond milk. Let's meet hate with love, love of a good product and of a corporation with a heart.
When NYT notified me that my comment was approved, I found that many others had the same sentiment. I didn’t read more than a few dozen comments, but I found no sleaze attacks, only support.