Where do all these vendors get the idea that something is the perfect gift for me to give or get?
My mail box and the newspapers and the store shelves all point to “The perfect gift”.
A new phone is not the perfect gift for someone who is satisfied with the one they already have. A gift card for a store the recipient will never visit is not a perfect gift. EBay, Apple, your local hardware store, Walgreen’s, on and on goes the list of purveyors of “the perfect gift”.
The only true perfect gift is world peace and no crime. And we have far too many people that would rather kill people they don’t like or even know for world peace to be close at hand.