After some of the problems that I’ve had with the Apple, I reread Guy Kawasaki’s The Macintosh Way. I remembered it as being about how to design user-friendly software, but it is about all the ways to make a great software company from product design to user groups to interaction with other companies.
What I was looking for is on pages 55-56:
“Great products are elegant. They may have many features, but the features are tastefully and transparently implemented.” P. 52
However, "elegant" and “transparently implemented” have gone by the wayside. See “Computers Under the Control of Magicians”, “Don’t get caught on Sierra”, and “More Update Craziness”.
A counterpoint is “Now Apple’s really ‘for the rest os us’” by Michael Gartenberg, Macworld, 2010-06-23. But I think things have gone quite a bit downhill since 2010.
