A new printer/camera/smartphone is the perfect gift?
A new snowmobile is the perfect gift?
A box of nails is the perfect gift?
Perfect gift? For whom? Why? The advertisers have no idea who you are or to whom you want to give gifts.
The only perfect gift that I can think of is an end to violence all over the world. And most of us can only bring that in a tiny-tiny corner of the world.
And the only way I can give peace to you is as a wish.
"No peace lies in the future which is not hidden in this present little instant. Take peace!"
- Fra Giovanni Giocondo (c. 1435-1515)