I am sending the following paper letter to Tim Cook, CEO of Apple.
Tim Cook
Apple
1 Infinite Loop
Cupertino CA 95014
Dear Mr. Cook,
It is 1984 and Apple is Big Brother!
I have been debugging software, my own and others’, for fifty-nine years. In 1983 I left corporate life to work on personal computers. Some of them were more difficult to program than the main-frames I had worked on.
Then came Apple and the Macintosh in 1984. By September I had my first Mac (and a Lisa). Pascal was a joy of simplicity, even if I had to do it through the Lisa. Every time a new Mac came out, I was eager to buy one as soon as possible. More storage, more speed. Hurray!
One of the standing jokes was that Mac owners didn’t need manuals because of WIMP. About the only thing I needed a manual for was how to use diacritical marks in text (åäéñ).
Then OS X came. I never did recover everything that I had on my on-the-floor box. For awhile, I did upgrade to a new OS X. But changes started making old stuff obsolete. Or changes were rather gratuitous. Did iPhoto really need new background colors? Did iPhoto need to change how photos were annotated? It seems that changes were made more to keep programmers busy than give the users truly better software.
I’ve been in that position before. I didn’t want to maintain the old mainframe software; I wanted to work on the new hardware.
I have a long list of peeves of how Apple software changed gratuitously from simple one-step operations to operations with a hidden second step. I got to the point that I would only change major levels of software when I bought a new computer.
Then, either deliberately or accidentally, I upgraded to Sierra on my lap top. Fortunately I was at a coffee shop with unlimited internet access instead of at home with a limited monthly access. One of the big surprises was that Sierra dumped all of my Document folder to iCloud!! It was lots of “fun” moving it back to my MacBook Air. I know lots of people who would have to go to Geek Squad or other help professionals to get through this.
My wife’s iMac is swiftly deteriorating. Again, we have to do a lot of fussing to move data to my old MacBook Pro. The disk drive no longer works. Fortunately, we have some large capacity thumb drives so we were able to move her Document folder to the MacBook Pro.
And thumb drives get me to another of my Apple peeves. If one pulls out a thumb drive without “deleting” it, all the data is lost. This is really a 1984 nightmare.
How many of “the rest of us” has Apple left behind?
Showing posts with label Tim Cook. Show all posts
Showing posts with label Tim Cook. Show all posts
Sunday, November 12, 2017
Sunday, July 06, 2014
The Meaning of Meaningless Words and Phrases
As seen on TV
I think I saw this phrase about a week ago as I flung another of the countless flyers we get in the mail into the recycle box. So how does “As seen on TV” make any product better than any other product, whether seen on TV or not seen on TV. The actor John Jacob Jingleheimer Schmidt was paid to act out a script touting the features of the Okey Dokey Wonder Tool. Is the Okey Dokey company going to say anything about the faults of their Wonder Tool? Oh, they might have a small print disclaimer like “results may vary” or “not to be used by children under twelve.”
Did you, dear astute reader, catch my meaningless word - countless? I am going to weasel on that one and state that countless doesn’t mean without end; it means I am not counting them.
Almost endless
How are the uses of any product almost endless? Or infinite? No matter how many uses of a product you find, you will have found only a finite number of uses. If everybody in the world found found even more uses, they will still have found only a finite number of uses. If all future generations found even more uses, they will still have found only a finite number of uses. And when the sun explodes or burns out, the number of uses found will still be a finite number.
Seamless operation
I thought this expression had fallen out of use, but Apple CEO Tim Cook used it at the recent developer’s conference. He really should visit the online Apple User Community to find out how seamless Apple software is not. Especially how operations that were once simple and obvious have become complex and obtuse.
It seems to me that the more complicated software becomes, the more glitches and operational quirks there are. Sure, I can do a lot more with computers than I did even five years ago, but I have an even longer list of problems that I haven’t found a round tuit to resolve.
Perfect gift
This “omniscient” phrase appeared in dozens of ads for hundreds of products before Father’s Day. “Just what Dad wants.” First, how do these advertisers even know what each and very father wants? Second, this father really didn’t want any of the products advertised. Third, our family doesn’t give gifts on Father’s Day. Fourth, our family doesn’t celebrate Father’s day. Fifth, this curmudgeonly father doesn’t even care.
Business friendly
Many judge cities and states on how “business-friendly” they are. That is, are taxes low, are subsidies given for relocation, are environmental laws relaxed? Rarely are cities and states judged by the “business-friendly” crowd as to how well the police and fire departments operate, how good the roads and utilities are, and how willing people are to move for reasons other than being moved there by the new or expanding company.
“Business-friendly” often means “corporate-friendly”. Local businesses are often the losers when a corporation moves in. What happened to the local stationery store when Office Depot moved into downtown Duluth? How many other local businesses were disrupted? How long did Office Depot stay in downtown Duluth? More and more chain drug stores have been opened in Duluth. When was the last time you visited a locally-owned pharmacy?
The good news is that there are still several locally-owned businesses in Duluth. Be truly business-friendly and support them with your business.
Voters decided/Investors decided
I wish journalists would stop using these sweeping generalizations to describe the choices of a minority. I’ve written over and over how a minority of eligible or even registered voters chose the eventual winners of an election. When it comes to “investors decided”, the proportion of “deciders” is a tiny fraction of “investors”.
First, how often are the “investors” day-traders? Second, how often are the “day-traders” computers programmed to look for the tiniest advantage?
The real investors are those who buy and hold for years. They invested because they believed in the purpose of the company, because they perceived long-term growth, or because they wanted steady dividends. These investors are not deciding the daily gyrations of the stock markets.
Conservative and liberal
It seems these terms have devolved into if you are one of these then you are on the good side and the other is the bad side. Conservatives have devolved from those who deliberated carefully to those who believe in a long list of bullet points, even if some of these are contradictory, like abortion is bad and war is good. Liberals have devolved from those who were generous to those in real need to those who support a long list of groups who they see as disadvantaged.
The “conservatives” have managed to put the “liberals” on the defensive.
Maybe someday we will once again have more conservatives like Ross Douthat and David Brooks and liberals like Paul Krugman and Eugene Robinson. These and several others in government and journalism look at the “big picture” rather than narrow interests.
Mel would have visited three locally-owned businesses the day he wrote this, but he wimped out when the wind blew dust on his contact lenses.
Also published in the Reader Weekly, 2014-07-03 at http://duluthreader.com/articles/2014/07/03/3656_the_meaning_of_meaningless_words_and_phrases
I think I saw this phrase about a week ago as I flung another of the countless flyers we get in the mail into the recycle box. So how does “As seen on TV” make any product better than any other product, whether seen on TV or not seen on TV. The actor John Jacob Jingleheimer Schmidt was paid to act out a script touting the features of the Okey Dokey Wonder Tool. Is the Okey Dokey company going to say anything about the faults of their Wonder Tool? Oh, they might have a small print disclaimer like “results may vary” or “not to be used by children under twelve.”
Did you, dear astute reader, catch my meaningless word - countless? I am going to weasel on that one and state that countless doesn’t mean without end; it means I am not counting them.
Almost endless
How are the uses of any product almost endless? Or infinite? No matter how many uses of a product you find, you will have found only a finite number of uses. If everybody in the world found found even more uses, they will still have found only a finite number of uses. If all future generations found even more uses, they will still have found only a finite number of uses. And when the sun explodes or burns out, the number of uses found will still be a finite number.
Seamless operation
I thought this expression had fallen out of use, but Apple CEO Tim Cook used it at the recent developer’s conference. He really should visit the online Apple User Community to find out how seamless Apple software is not. Especially how operations that were once simple and obvious have become complex and obtuse.
It seems to me that the more complicated software becomes, the more glitches and operational quirks there are. Sure, I can do a lot more with computers than I did even five years ago, but I have an even longer list of problems that I haven’t found a round tuit to resolve.
Perfect gift
This “omniscient” phrase appeared in dozens of ads for hundreds of products before Father’s Day. “Just what Dad wants.” First, how do these advertisers even know what each and very father wants? Second, this father really didn’t want any of the products advertised. Third, our family doesn’t give gifts on Father’s Day. Fourth, our family doesn’t celebrate Father’s day. Fifth, this curmudgeonly father doesn’t even care.
Business friendly
Many judge cities and states on how “business-friendly” they are. That is, are taxes low, are subsidies given for relocation, are environmental laws relaxed? Rarely are cities and states judged by the “business-friendly” crowd as to how well the police and fire departments operate, how good the roads and utilities are, and how willing people are to move for reasons other than being moved there by the new or expanding company.
“Business-friendly” often means “corporate-friendly”. Local businesses are often the losers when a corporation moves in. What happened to the local stationery store when Office Depot moved into downtown Duluth? How many other local businesses were disrupted? How long did Office Depot stay in downtown Duluth? More and more chain drug stores have been opened in Duluth. When was the last time you visited a locally-owned pharmacy?
The good news is that there are still several locally-owned businesses in Duluth. Be truly business-friendly and support them with your business.
Voters decided/Investors decided
I wish journalists would stop using these sweeping generalizations to describe the choices of a minority. I’ve written over and over how a minority of eligible or even registered voters chose the eventual winners of an election. When it comes to “investors decided”, the proportion of “deciders” is a tiny fraction of “investors”.
First, how often are the “investors” day-traders? Second, how often are the “day-traders” computers programmed to look for the tiniest advantage?
The real investors are those who buy and hold for years. They invested because they believed in the purpose of the company, because they perceived long-term growth, or because they wanted steady dividends. These investors are not deciding the daily gyrations of the stock markets.
Conservative and liberal
It seems these terms have devolved into if you are one of these then you are on the good side and the other is the bad side. Conservatives have devolved from those who deliberated carefully to those who believe in a long list of bullet points, even if some of these are contradictory, like abortion is bad and war is good. Liberals have devolved from those who were generous to those in real need to those who support a long list of groups who they see as disadvantaged.
The “conservatives” have managed to put the “liberals” on the defensive.
Maybe someday we will once again have more conservatives like Ross Douthat and David Brooks and liberals like Paul Krugman and Eugene Robinson. These and several others in government and journalism look at the “big picture” rather than narrow interests.
Mel would have visited three locally-owned businesses the day he wrote this, but he wimped out when the wind blew dust on his contact lenses.
Also published in the Reader Weekly, 2014-07-03 at http://duluthreader.com/articles/2014/07/03/3656_the_meaning_of_meaningless_words_and_phrases
Friday, December 27, 2013
Obamacare and careless corporations
I sent the following letter to the Duluth News Tribune. It was published 2013-12-24. You can also find it at http://www.duluthnewstribune.com/event/article/id/286844/publisher_ID/36/.
Enough already about Obamacare glitches
Please, enough letters about the computer problems related to Obamacare. A truism of any organization, government or corporate, is that people tell the boss what they think he or she wants to hear.
When customer complaints about installing Windows7 came rolling in, did the press call it “Windows Steven” after Steve Ballmer, CEO of Microsoft, or Steven Sinofsky, then head of the Windows Division?
Complaints are rolling in about Apple’s latest operating system, Mavericks. Has the press called Mavericks “Cookware” after Tim Cook, CEO of Apple?
Creating software is a messy business; the more that is promised, the less that works right. Way back in the 1960s I was part of a team developing a new, groundbreaking operating system. New releases were never on time and never took care of all the reported problems. Very few customers had a day without crashes. That software was simple compared to what we have today on our computers and even in our smartphones.
President Barack Obama was educated in law, not computer science. He has to rely on others, including all the private contractors, to give him correct and timely information. Do you think Steve Ballmer got as much bad news as he should have? Do you think Tim Cook got as much bad news as he should have? I know we were under a lot of pressure to report good news about that ancient operating system.
The designers of HealthCare.gov were probably behind before they even started. Few, in or out of government, fully appreciate the complexity of the task.
Enough already about Obamacare glitches
Please, enough letters about the computer problems related to Obamacare. A truism of any organization, government or corporate, is that people tell the boss what they think he or she wants to hear.
When customer complaints about installing Windows7 came rolling in, did the press call it “Windows Steven” after Steve Ballmer, CEO of Microsoft, or Steven Sinofsky, then head of the Windows Division?
Complaints are rolling in about Apple’s latest operating system, Mavericks. Has the press called Mavericks “Cookware” after Tim Cook, CEO of Apple?
Creating software is a messy business; the more that is promised, the less that works right. Way back in the 1960s I was part of a team developing a new, groundbreaking operating system. New releases were never on time and never took care of all the reported problems. Very few customers had a day without crashes. That software was simple compared to what we have today on our computers and even in our smartphones.
President Barack Obama was educated in law, not computer science. He has to rely on others, including all the private contractors, to give him correct and timely information. Do you think Steve Ballmer got as much bad news as he should have? Do you think Tim Cook got as much bad news as he should have? I know we were under a lot of pressure to report good news about that ancient operating system.
The designers of HealthCare.gov were probably behind before they even started. Few, in or out of government, fully appreciate the complexity of the task.
Saturday, September 08, 2012
Apple stores – efficiency over effectiveness?
CEO Tim Cook and CFO Peter Oppenheimer "were of the opinion that the stores didn’t generate enough revenues to justify their operating expenses."
http://wallstcheatsheet.com/stocks/is-apples-retail-model-set-to-change-forever.html/
"Are Apple employees worried about their jobs?" , Aabha Rathee, Wall St. Cheat St., 2012-09-03
Is anybody really looking at the side effects of the stores even existing? How many sales are there online because customers know they can go to an Apple Store for more direct help than online?
For example, if I buy a Macintosh online, buy an Apple Care contract, and something goes wrong, can I get timely help online. Well, I bought one Mac from a local dealer, but took it to an Apple Store because of a problem. The techie looked at it, gave me a quick fix, checked the battery, and replaced the battery at no charge. Messrs. Cook and Browett, how many times are similar stories are there like this. If Apple provides superior technical assistance, how do you measure the benefit to increased sales? Apple customers pay a premium for superior service. If you reduce that service, why should customers pay that premium?
It's like an auto dealer cuts back on the number of mechanics because they are not generating enough revenue. Why aren't they generating enough revenue? A very large portion of the dealer's customers have bought long-term service contracts; therefore, they pay little or nothing when they bring their cars in. If the dealer's customers have to wait a long time for pre-paid service, are they going to be so willing to buy their next cars from the same dealer?
You can't run a business as a series of silos with no relation to all the other silos. A business is more like a chain of gears. You take one gear out and everything stops.
http://wallstcheatsheet.com/stocks/is-apples-retail-model-set-to-change-forever.html/
"Are Apple employees worried about their jobs?" , Aabha Rathee, Wall St. Cheat St., 2012-09-03
Is anybody really looking at the side effects of the stores even existing? How many sales are there online because customers know they can go to an Apple Store for more direct help than online?
For example, if I buy a Macintosh online, buy an Apple Care contract, and something goes wrong, can I get timely help online. Well, I bought one Mac from a local dealer, but took it to an Apple Store because of a problem. The techie looked at it, gave me a quick fix, checked the battery, and replaced the battery at no charge. Messrs. Cook and Browett, how many times are similar stories are there like this. If Apple provides superior technical assistance, how do you measure the benefit to increased sales? Apple customers pay a premium for superior service. If you reduce that service, why should customers pay that premium?
It's like an auto dealer cuts back on the number of mechanics because they are not generating enough revenue. Why aren't they generating enough revenue? A very large portion of the dealer's customers have bought long-term service contracts; therefore, they pay little or nothing when they bring their cars in. If the dealer's customers have to wait a long time for pre-paid service, are they going to be so willing to buy their next cars from the same dealer?
You can't run a business as a series of silos with no relation to all the other silos. A business is more like a chain of gears. You take one gear out and everything stops.
Subscribe to:
Posts (Atom)