Sunday, February 22, 2009

Clever Branding and Tiring Advertising

Today we saw a billboard in Waseca MN that read:

Are you looking for a sign from God?
This may be it!

with an arrow at the bottom pointing to a nearby church.

Just about the same time, we found KDKK, Park Rapids MN, that had the slogan
"Music you thought you'd never hear again on the radio"

with the likes of Nat King Cole and other popular music in the style of his time. It was very pleasant listening.

Unfortunately, they also had advertising we never thought we'd hear on radio.

"Men, are you urinating too frequently? Are you waking up to urinate? Are you experiencing sexual dysfunction?"

After hearing this for the third time, we thought it was a sign from God that we should turn off the radio.