Friday, February 27, 2009

Personal service?

I received email this morning supposedly from the agency for the insurance company with whom we have our house insurance. It starts out

"Dear Melvyn,

Thank you for being" an xxx "customer."

It ends with

"Sincerely,"
yyy "Agency"

The from address of the email is yyy Agency

That doesn't seem very personal to me.

When I clicked "Download pictures" on the message, a picture of the agent did appear. I also put the cursor over "Contact me" and saw that it was the agent's personal email address on the insurance company's server.

It's amazing how "easy" it is to tailor messages, but it takes a bit more effort to make them truly personal. Effort costs money, and...

BTW, I don't plan to contact the agent. We'll let our insurance stand as it is.