Monday, September 26, 2011

Another corporation can't live within its means

This morning my wife went to the corner to buy the Duluth News Tribune and the Star Tribune. She put three quarters in the News Tribune machine and it wouldn't unlock. She was able to get the coins back. She put three quarters in the Star Tribune machine and was able to take out a paper.

I later bought a News Tribune at a gas station and was asked for one dollar. What? It's 75 cents. Nope, it went up this morning.

Can't Forum Communications, the publisher of the News Tribune live within its means? Can you imagine the editorials in some of its more conservative papers if any government raised taxes 33-1/3 percent?

I know many people in Duluth will not buy the News Tribune because they don't think it has much content, not even 75 cents worth. Will there be even more people who think the content is not worth one dollar?

Forum Communications may find itself in the situation many bus companies did. Costs went up and so service frequency went down. Service frequency went down, and so did ridership went down. Costs per rider went down and so service frequency went down…

By the way, the publisher of the Star Tribune is a paragon of efficiency:) Its machine at this particular corner still charges 75 cents even though the cost every where else is one dollar.