Monday, March 18, 2013

Unlimited with restrictions: corporate doublespeak

Ad on Facebook:

Want to be Unlimited
sprint.com
Switch to Sprint for unlimited data, text and more.  Restrictions apply.

Duh!  If there are restrictions then the service cannot be unlimited!

I have Virgin Mobile on my iPhone, which uses Sprint towers.  True, I don't worry about how many phone calls I make, how many people send me unsolicited texts, and how often I am online.  In fact, accessing the web with the iPhone through a tower beats using sporadic wi-fi hotspots.

On the other hand, Sprint has dead spots where one wouldn't expect them, like on I-35 at mile 175 between Duluth and the Twin Cities.  That is a restriction and a limitation.