Thursday, September 26, 2013

Cable TV: for those who enjoy watching ads

In its wisdom of what clients want, the Essentia Health Fitness Center has put in three large screen TVs.  One is on the track and if it is on at all, few if any watch it.  One is in the lobby and seems to have cooking programs; more women then men sit in the lobby.  The women seem to get ready more quickly than men.  But few women seem to be watching it.  The third is in the weight machine room.  Again few people seem to watch it; thank goodness the sound isn't on.  The bubble gum music on the PA would drown it out like it does the sound in ear buds!

But as I'm forced to "watch" the Sport Center (or is it Sport Central?), I've noticed a pattern.  It seems to have one minute of some sport event, one minute of two people discussing the event, and one minute commercials (or is it two).  My wife looking over my shoulder said it's more like two minutes of commercials.

One insight comes to mind and one question.  Seeing all the food commercials for not very nutritious food, its no wonder there are so many people with health problems.  If people have such "busy lives" how do they have time to watch four hours of TV a day on average?  I grow impatient watching three or four three-minute snippets each day online.